History of the Shoe Boot

How does a Houston, TX real estate broker with no medical experience or knowledge end up 
manufacturing medical assistive devices?  I grew up in a small town working on horse ranches and farms in central Oklahoma and graduated from the University of Oklahoma.  I got tired of the Houston city life and hassle and bought a ranch in Colorado to raise horses and did that for 7 yrs. My mother became ill and I sold my ranch and moved back to Oklahoma to take care of her. 
I needed something to do so I sold saddle and tack for a hundred year old saddlery in Denver and 
opened up Oklahoma and Texas for them. In my travels I found a device that a rancher had patented that assisted farmers and ranchers in pulling on and taking off their footwear. It was ingenious.  The problem was it that was constructed of (welded) cast iron and weighed approximately 10 lbs. I kept it in my truck and seldom showed it because of the economics of manufacturing and shipping it. When my 
mother passed away, I decided to redesign the device, licensed the product and moved to Tulsa where everything started to happen.
I cannot tell you how difficult it is to do what I was attempting; entering an industry I knew nothing about and developing and marketing a “one of a kind” medical product when the only thing I ever sold was property. The mistakes you can make are endless and so is the capital needed, especially, when the device is like no other in the world, desperately needed but no one knows it exists.  I had to introduce it to the world.  I was putting all my capital into developing the product (designing, tooling, testing, etc) and not really knowing what I would have at the end. I have been a risk taker all my life so I struggled on.  I patented a “bootjack” that attaches to the Shoe Boot Valet that will pop off any shoe or boot with ease. Over 50 million people in the U.S. alone need it- 30 million desperately. The product is constructed of glass filled nylon and aluminum and will last for years with normal use. How could I fail? One way I could fail is if my wife got pancreatic cancer and I took care of her 24/7 for over 2 yrs. That did happen, draining my resources. If there is a harder task to introduce a new “one of a kind” product to the world without a million dollars to market it, I don’t know what it is; especially when you have little to no administrative skills.
The only thing that saved me was the quality of the product, the universal need for it and 60 hours a week behind a computer sending out information. I think greed and possibly ego is or can be one of the entrepreneur’s major obstacles in reaching success. They want it all and you can’t get it all, especially in today’s business environment. You see the internet, social media and a universal market available at the click of a mouse and it seems too easy but it is not- it makes it even more difficult. It took me 6 years to figure this out. You can’t be an expert in everything; you can’t manufacture, advertise and sell to the consumer no matter how good your products are. Most large conglomerates don’t even attempt this. I finally realized this in 2015 and brought on the expertise I needed to operate the logistics and had the administrative skills and client database to sell both wholesale and retail. This company already has hundreds of companies and thousands of consumers in their database. Now I have the time to develop the other products I have patented and thought about over the years.

Shoe Boot Valet • 918-493-9464 • Tulsa, Oklahoma  

Copyright 2012 Shoe Boot Valet All Rights Reserved.
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