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Market Analysis Summary
In both cases the trends are upwards in the favor of IDL Inc. The following sections explain how both offer great market potential to IDL Inc. Market Segmentation The potential customers of IDL, Inc. are both domestic and foreign. Domestic customers include managed care groups, hospital buying groups, physician groups, independent physicians, and other (catalogues) and medical supply houses. The market is dominated by managed care groups. More than 50% of all purchases of medical devices are made by these groups and was forecast to reach 75% by the year 2000. The foreign market includes many of the above segments but also includes key distributors. For example, only four distributors are required to penetrate the European, Middle Eastern, African, Central and South American and Japanese markets. These distributors have already been identified. Initial concentration may be more defined by targeting the largest 50 customers in each segment. This data is clearly definable and available. |